Good question! Using video on your church's website can be a great way of engaging potential guests, making yourself and your church very personable, and making visitors feel welcome even before the attend a service.
There are almost endless ways to use video on your church website. The most popular and effective use is to have a welcome video of your senior pastor introducing himself/herself, the church and its ministry, and how to connect with their church body.
While the pastor is narrating the video, show clips of your worship service, facility, and people interacting to help viewers get a feel for what the church is like and what kind of atmosphere to expect when they come. Even throw in a brief personal testimony of a congregation member sharing what their experience was like when they first came to the church.
End it with a call to action, some next steps you challenge the viewer to take to help them engage with you further. That could mean pointing them to an area of your website, asking them to fill out a contact form below the video, encouraging them to talk to someone at the welcome desk when they attend, or anything else. Don't ask them to do too many things, just pick one or two top action steps and encourage them to follow-through.
Finally, shorter videos usually tend to do better than long ones, so keep it as short as possible -- no longer than 3 minutes max.
Posted on Wed, July 20, 2011
by Tim Schmoyer filed under