In this video, Susan Wojcicki, Google’s Senior VP of Advertising, talks about delivering personalized search results as the future of search engines. Google+ collects data about user behavior and uses that data to deliver more relevant search results back to the user.  Churches and ministries should consider Google+ pages as a part of their communication strategy.

Generation C, the connected collective, is more social in their buying habits.  Young adults do not respond well to the mass marketing efforts that worked so well in the 20th century.  Gen C'ers are much more relational and more likely to respond to socially recommended advertising.

We're happy to share that we have added three new important ways for us to connect and to support you in your ministry's online communication: Facebook, Twitter, text messaging and the good old fashioned telephone. Of course, we've been available by email since the very beginning when MinistryWebsites.biz started back in 2008 and while we feel like we do a pretty darn good job at responding to those messages very promptly, email is not always a person's primary means of communication. Sometimes ...

This continues from yesterday's post that gives our first piece of advice. 4. Always evaluate what works best.

This continues from yesterday's post that gives our first piece of advice. 2. If you choose to use social media, put someone in charge of it who knows how to use it.

A lot of different social media websites have popped up in the past couple years: YouTube, Facebook, MySpace, Flickr, Twitter, LinkedIn, MetaCafe, DeviantArt, Friendster, Ping.fm, Orkut, Tumblr, and a whole lot more. As if that wasn't enough, just as many communication services are being developed online, too. It's almost impossible to keep up with it all!