Generation C: Digitally Interactive

If you are part of the connected collective, do you prefer to receive information or interact with it.?  For example do you spend more time on static websites or social networks like Facebook? Web 2.0 is a term we don't hear much about anymore, but prior to the proliferation of social networks, there was an idea floating around that the websites should allow for two-way communication. 

First generation websites (Web 1.0) were more like online brochures. They were carefully crafted to control the message of a brand or organization. They were carry-overs from mass-marketing thinking.  They were not interactive.  Then we started seeing websites that allow customers to rate their experience with hotels, restaurants and even university professors. 

When blogging began to catch on, posters expected readers to make comments. "Lurking" was considered to be the rude behavior of reading a blog post without letting the blogger know you were there via comments. Now, we have a whole generation, who not only grew up with the internet, but expects most communication to be interactive. 

How has the Church changed her approach to reach this new generation?

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